WET Ethical Select Shop celebrated its grand opening at Taichung’s Fuxing Factory 1962, inviting nearly 20 influencers to witness this meaningful event. The atmosphere on the opening day was vibrant, combining music, fashion, art, and sustainability, creating an unprecedented shopping experience.

Live Performance by Internet Sensation Sam Lin

One of the highlights of the event was the live performance by popular internet singer Sam Lin. He performed three of his original songs, and his heartfelt voice captivated all the guests present. His music not only conveyed emotions but also resonated with the sustainability values promoted by WET Ethical Select Shop, adding an artistic touch to the event.

Speeches by Artist Ula Shen(Zhuang Zhuang) and Influencer Kai Kai Xi

In addition to the music, two special guests gave speeches: popular cheerleading team leader Ula Shen and influencer Kai Kai Xi. Ula Shen shared her views on ethical selections and female empowerment, while Kai Kai Xi spoke about how to help women alleviate body image anxiety and the importance of sustainable fashion in boosting women's confidence. Their inspiring stories resonated with many guests, making the event even more meaningful and heartfelt.

Sustainable DIY Workshop "Lucky Dreamcatcher" by Mexican Artist Lua Rivera

Later, Lua Rivera, a Mexican installation artist, led a creative DIY workshop focusing on sustainability. Lua guided attendees in using WET swimsuit fabric scraps to weave and create "Lucky Dreamcatchers," symbolizing blessings and hope. Participants had the opportunity to experience firsthand how discarded fabric could be transformed into artistic creations, making their own sustainable craft pieces.

WET's Sustainable Philosophy and Brand Story

WET Ethical Select Shop entered the Taiwanese market in 2013 and upgraded to an ethical selection brand in 2024. It is dedicated to providing consumers with stylish yet sustainable products. The brand's core philosophy of "Ethical Selections" involves collaborating with Fair Trade brands from around the world. WET strives to blend high-end fashion with social responsibility, aiming to make a positive impact on both the environment and society. This event not only marked the grand opening of the brand but also served as a celebration of fashion, art, and sustainability.

A Meaningful Cultural Experience at WET Ethical Select Shop

WET Ethical Select Shop has not only established a new shopping destination in Taichung but has also brought a meaningful cultural experience to all who attended. It allowed everyone present to truly appreciate the beauty of sustainable fashion and art. In the future, WET will continue to lead consumers towards more environmentally friendly and conscious fashion choices, inviting everyone to contribute to the planet and the future!

The Global Wave of Sustainable Fashion Arrives: WET Creates a New Shopping Experience in Taichung

WET, originating from Southern California, entered the Taiwanese market in 2013. In 2024, it evolved into an ethical product brand, launching WET Ethical Select Shop in Taiwan. Located in the Fuxing Factory 1962 in Taichung, WET is dedicated to blending high-end fashion with sustainable aesthetics. The store features a wide range of ethical products for women, featuring carefully curated selections from fashion, vacation, children’s, and home goods across five continents. The concept of ethical products is now brought to Taiwan, allowing consumers to choose stylish products while making a positive impact on the environment and society.

WET Ethical Select Shop is not just a shopping space, but also a place to practice the concept of conscious consumption. The shop features Fair Trade ethical brands from five continents, including:

• Mumu Bath from the U.S., which uses Alishan materials from Taiwan to create 100% vegan bath products
• Classic Alpaca from Peru, producing and selling products made from alpaca wool, supporting sustainable agriculture, and helping local female artisans
• Indego Africa from Africa, collaborating with over 20 independent female-led enterprises in Rwanda, Ghana, and refugee camps to empower African women entrepreneurs
• People Tree from Japan, Japan’s first WTO-certified ethical fashion brand
• inBlooom from Taiwan, focusing on environmentally friendly dyeing and local creation, allowing craftsmanship and the environment to coexist

For the opening, WET invited Mexican installation artist Lua Rivera to create a large woven art installation called “Paradise Land Diorama”. Inspired by coastal natural landscapes, the artwork is made from recycled fabrics and metal weaving. Lua Rivera said, “With this piece, I hope to showcase the cyclical process of nature. I chose to use recycled fabrics and metal to symbolize the new value we give to waste, just as the fashion industry continues to move towards sustainability.”

Singer Kimberley Chen (Chen Fang Yu) is the brand ambassador, sharing, “I’m collaborating with WET Ethical Select Shop because we both believe that society needs more kindness and care. WET Ethical Select Shop focuses on sustainability and especially empowering women. This aligns with my belief that true beauty comes from inner strength and confidence.”

WET sincerely invites all consumers interested in fashion, the environment, and social responsibility to join this journey of sustainable fashion. From now until March 15, 2025, customers who visit the store and fill out the “Text Cloud Declaration” will receive a 50% discount on a brand-exclusive photo booth session.

WET Ethical Select Shop
1F, No. 10, Lane 17, Section 4, Fuxing Road, East District, Taichung City (Fuxing Factory)
Phone: +886 4 2224 5572
Business Hours: Tuesday to Friday, 11:00 AM – 8:00 PM
Official Website: https://www.wet-ethical.com/