For Christmas 2025, VAST Cali Eatery (VCE) aimed to transform the joy of the holiday season into tangible acts of kindness. We firmly believe that a warm dining space can not only comfort our customers' bodies and minds but also harness the power of the public to spread this love to corners of society where help is needed most.

Partnering with SALT Collectiv to Launch the Annual Giving Tree

In this season full of gratitude and sharing, VCE specially collaborated with "SALT Collectiv" to officially launch the annual Christmas "Giving Tree" charity project. The Giving Tree set up in our space is more than just a festive decoration; it is a bridge connecting love and hope.

Calling on Customers to Enthusiastically Respond, Fulfilling Wishes for the Children of Huiming School for the Blind

During the event, we enthusiastically called on every customer visiting VCE to join this warm occasion. By claiming cards from the Giving Tree, customers transformed into Santas delivering miracles, fulfilling the eagerly anticipated Christmas wishes of the children from "Huiming School for the Blind." Each carefully prepared gift represents an irreplaceable sincerity, successfully bringing immense love and light to the blind school children this winter.

On the eve of Christmas 2025, the space at VAST Cali Eatery (VCE) was filled with the pure and joyful laughter of children. We hosted a special "Brightside Project Charity Dinner," hoping to bring a positive wave of warmth to society during this season of love and gratitude, using our specialty: healthy cuisine and a warm environment.

Inviting Children from the Brightside Project to Share a Warm Christmas

For this event, we specially invited 16 children from the "Brightside Project" to VCE to celebrate the wonderful Christmas season with us. Through the enthusiastic companionship and interaction of our team members, we hoped to genuinely convey this unique winter holiday warmth to the heart of every child, allowing them to feel abundant love and care.

Combining DIY Activities and Vegetarian Food to Instill Health and Sustainability Awareness

This dinner was not just a rich Christmas feast; we thoughtfully combined fun DIY activities with VCE's signature healthy cuisine. In the process of interaction filled with laughter and creativity, the children not only enjoyed eating and playing but also learned about environmentally friendly food choices, successfully sowing seeds of health and sustainability in their hearts.

In November 2025, VAST Cali Eatery (VCE) launched the "VCE Meatless Month" campaign, inviting the public to witness the shift of green eating becoming a new mainstream through their daily dietary choices. If changing the world requires a grand plan, we believe that change can also easily start with a single meal on the dining table.

Deliciousness and Sustainability Go Hand-in-Hand: Limited-Time Mushroom Burger

To provide everyone with richer vegetarian options, during the event we specially launched the hidden menu item, the "VCE Mushroom Burger" (Ovo-lacto vegetarian, priced at $380). This not only satisfied customers' taste buds but also significantly drove the overall sales of meatless meals. Compared to the past, this event saw an annual growth of 64% in meatless meal sales. This is not just a numerical breakthrough, but also represents the growing popularity and acceptance of green, low-carbon dining among the public.

Low-Carbon Response from Over Two Hundred Customers

Throughout the entire "Meatless Month" period, we accumulated a total of over 221 customers who personally participated and responded to the low-carbon diet initiative. We firmly believe in "Less Meat, More Magic". Through the practical action of every customer "reducing the burden on Earth with one meal," we not only reduce the burden on our bodies but also concretely practice responsible green consumption, contributing our part to climate and environmental protection.

After the long summer, the slightly cool autumn is the best time to settle the mind and body, shake off summer fatigue, and take good care of oneself. In October 2025, VAST Cali Eatery (VCE) partnered with Kai Kombucha for the first time to host a collaborative workshop. Centering on the core concept of "Autumn Reset and Gut Care," we invited friends who love a healthy lifestyle to VCE to learn how to brew their own kombucha and inject the body with plenty of good bacteria!

Hands-on Experience and Knowledge Sharing: A Kombucha Journey from Zero

In this two-hour introductory workshop, we specially invited Cindy and Ross, the founders of Kai Kombucha, to serve as professional instructors. They not only provided participants with easy-to-understand knowledge sharing about kombucha and gut care but also guided everyone through hands-on practice, allowing them to experience the joy of brewing their own kombucha. Post-class feedback showed that over sixty percent of participants were deeply attracted by the "learning to brew kombucha" segment. Everyone ultimately left with a sense of accomplishment and their own personalized jar of good bacteria.

Delicious Synergy: VCE Selected Kombucha Exclusive Set Meal

In addition to the rich hands-on class, the event also included a relaxed dining time. VCE specially selected three delicious meals most suitable to accompany kombucha, designing them into an exclusive set meal for participants to taste and pair. To extend this health and deliciousness, we also launched an exclusive discount mechanism, hoping that through this cross-industry collaboration and subsequent interaction, more people will learn how to take good care of their gut during the change of seasons and enjoy health from the inside out.

October is the month to celebrate all kinds of love! In response to the Taiwan LGBT Pride Pride event, we launched an exclusive, limited-time project centered on the core themes of "romantic atmosphere" and "equality and diversity." We believe that every kind of love deserves to be together and enjoy a lovely set meal prepared by us.

Limited-Time Sweet Price: Just Right Lover's Meal1

During the event, we introduced the "Just Right Lover's Meal (Just Right for Two)." Customers could choose any one of three delicious options—Little Italy, Kat’s Kale, or Palaya Sammy—and pair it with a beverage to enjoy a special sweet price. We hope this "just right" deliciousness accompanies everyone through this October full of love.

10/25 Parade Day Bonus: Rainbow Exclusive Discount

To walk the streets proudly for love with the public, we specially added a responsive mini-event on October 25th, the day of the Pride Parade. Customers wearing any "rainbow accessories" or "rainbow attire" to the store could enjoy an exclusive discount! Let us celebrate diversity and equality together with the most practical actions and our most enthusiastic meals.

In August 2025, VAST Cali Eatery (VCE) hosted "The Way of Light Summer Meals: A Refreshing Guide for the Body" summer nutrition and diet lecture. We specifically targeted friends who were not yet familiar with VCE but were eager to embrace a healthy lifestyle. We hoped to enhance public awareness of VCE's brand philosophy through professional nutritional knowledge and delicious meals, encouraging everyone to get used to and fall in love with our healthy dining space.1

Professional Nutritionist On-Site: Eating Refreshingly and Healthily

During this two-hour event, we arranged a professional nutritionist lecture and a meal tasting session. Participants not only tasted VCE's healthy meals but also gained an in-depth understanding of "how to maintain health in summer" and a truly "Healthy Life Style" through the nutritionist's on-site analysis.

Successfully Reaching New Customers and Expanding the Healthy Lifestyle Community

The event not only successfully boosted the atmosphere but also achieved the goal of reaching new customers. We were delighted that one ovo-lacto vegetarian participant came to VCE for the "first time" because of the event and expressed high interest in subsequent activities! During the event, all participants enthusiastically took part in checking in and receiving discount coupons, effectively extending the event's benefits. We also look forward to continuously optimizing event details in the future to spread VCE's health philosophy to even more people.