At the end of the year, WET introduced “She Chose WET”—
a project that brings together fashion, charity, and conscious living.

More than an event, it was an invitation to choose with intention.

In collaboration with Kimberley Chen and The Fresh Young,
the project transformed personal wardrobe pieces and campaign styling into a shared experience—where items could be reselected, reused, and revalued.

Taking place across Taipei and Taichung,
the event combined silent auction displays, curated resale, and a brand exhibition into an immersive space.

Here, fashion was not about ownership,
but about continuity.

Through the silent auction format,
choice became something personal—
quiet, reflective, and meaningful.

Without urgency or competition, participants were invited to consider the value of each piece beyond its surface.

The release of celebrity items also brought style closer—
turning inspiration into something tangible, something that could be carried forward.

Each piece held more than material value.
It carried stories, memories, and the possibility of being chosen again.

Relationships are not something we simply have—
they are something we learn, practice, and grow into.

At WET, we see connection as a skill that can be nurtured.
“1+1>2 Relationship Journey” was created as a space to explore that process.

More than an event, it was a journey.

It began with a gentle warm-up—an impression-based interaction.
Through observation, sharing, and response, participants reflected on how we perceive and are perceived. These simple exchanges became a way to practice listening, expressing, and understanding boundaries.

From there, emotions took form through creation.
In the mosaic coaster DIY session, each piece represented a feeling, a memory, or a connection. Through arranging and composing, participants translated their inner experiences into something tangible.

It was not just a craft—it was a reflection.

The experience deepened through the relationship-focused board game Asking Realm.
Using thoughtfully designed questions, participants opened conversations that might not happen in everyday life. Through dialogue, they discovered new layers of understanding—of themselves and of others.

Sometimes, connection is not about distance, but about having the space to begin.

To close, the journey extended beyond the venue.
With the “Fu-Hsing Traveler Map,” participants explored the surrounding neighborhood, allowing the experience to continue through movement, space, and shared discovery.

Amid days of cold, persistent rain, the city was still lit in rainbow colors.

On October 25, 2025, the 23rd Taiwan LGBT+ Pride took place in Taipei under the theme “Beyond Links: More than Clicks.” Despite the weather, nearly 150,000 people showed up, walking together with intention and presence, transforming the streets into a powerful expression of connection.

For WET, this was more than an annual event. It was a space where identity and choice could be seen, claimed, and shared. This year, we partnered with Vast to step into that space—not just as a brand to be seen, but as one actively participating.

We engaged in the event through three forms of presence.

First, through design—a shared language of our time.
WET introduced the “Taiwan Pride Bandana,” a piece that carries identity in a way that is both soft and assertive. Vast presented the “Taiwan Aqua Terra T-shirt,” merging functionality with everyday wear, reflecting freedom of movement and expression. These collaborative items were not just products, but statements—meant to be worn, carried, and seen.

At the same time, we hosted a pop-up booth within the marketplace, inviting a guest one-day shop manager to join us. Through conversations, encounters, and exchanges, the distance between brand and people became closer and more immediate. Here, consumption was not just about purchasing, but about aligning with values and extending identity.

As the parade began, we joined the moving crowd.
Starting from Civic Square in front of Taipei City Hall, the procession moved through the East District and back again. The rain did not diminish the energy—it intensified it. Rainbow flags unfolded in the wind, making diversity not just an idea, but a visible and lived reality.

“Beyond Links: More than Clicks” is more than a theme—it is a reflection of our time.
In an era of constant connection, it asks us to move beyond surface-level engagement and toward real understanding. Not just to see, but to listen. Not just to label, but to recognize.

At WET, we have always centered the idea of choice.
And within Pride, we are reminded that choice is not only personal—it is something that must be supported, protected, and made visible.

The choice of who you are
The choice of how you live
The choice of how you are seen

These are not guarantees, but ongoing practices that require collective awareness.

Thank you to everyone who showed up, even in the rain.
This was not just a parade, but part of a larger movement—one that continues to unfold.

WET will continue to show up, in ways that reflect what we believe.
So that choice is not only possible, but visible.

When we speak of healing, can we also heal the land we stand on?

At Songbo Harbor in Taichung, WET and Vast brought together body awareness, environmental action, and sensory experience—
creating a gathering that exists in harmony with nature.

More than an event, it was a practice of coexistence.

The day began with a Sustainable Period Talk.
Through open dialogue, participants explored the connection between the body and the environment, breaking down taboos and reframing menstruation as a natural and shared experience.

With awareness comes new choices.

From there, we moved to the shoreline.
Guided by environmental educators, participants took part in a beach cleanup—picking up what had been left behind, and reflecting on our relationship with the land.

Each action became a moment of reconnection.

As the sun began to set, the experience shifted.
Wearing silent disco headphones, participants entered a yoga session shaped by music, waves, and wind—without external noise or disruption.

It was quiet, yet deeply immersive.

On the sand, the body softened and adapted,
moving with breath and rhythm, grounded in the present moment.

Some calls are not spoken out loud—
they are quiet responses to something within.

This time, we set out to redefine love.
Not as something we wait for, but something we choose.

“Call of Love” was created as a space where love begins with the self—
through experience, reflection, and connection.

The day began with the “HER Choice” conscious market.
Each product represented more than function—it reflected values, identity, and intention. Choosing became an act of self-expression.

In the “HER Connect” emotional workshop,
participants explored their relationship with emotions, expectations, and self-worth. Through guided dialogue, they began to see themselves more clearly.

The “HER Story” session featured creator Jolie,
who shared her journey of manifestation and self-belief. Her message was simple yet powerful—change begins when you choose to believe in yourself.

As night fell, the experience moved outdoors.
With a screening of Barbie, we were reminded that there is no single way to be.

If Barbie can exist in many forms,
so can we.

Not someone else’s ideal
Not a predefined answer
But a version of ourselves we choose

Real, confident, and worthy of love.

On a summer night in Taipei city, we gathered at the basketball court on the 4th floor of SKM A11 for an experience centered on the body, rhythm, and awareness.

“Between Motion and Stillness” was more than just a workout—it was a thoughtfully curated journey. From high-intensity activation, to deep release, to a lightly elevated, sensory wind-down, every moment pointed back to one thing: reconnecting with your body.

The evening opened with a 30-minute F45 high-intensity interval training session. As the music built and the pace accelerated, participants quickly dropped into the rhythm. Strength and cardio intertwined, pushing the body into a state of focused, pure presence. Sweat, breath, and movement merged into something wordless—an immediate and honest form of awareness.

This intensity was then gently received and softened. Led by Cara, a deep yoga stretch session guided everyone into a slower, more introspective space. Breath lengthened, bodies opened, and the tension built from earlier began to dissolve. In this transition between motion and stillness, we returned to ourselves—not to push further, but to simply be, and to listen.

As the body found its balance, the night shifted once again. A collaborative kombucha by VCE and Kai offered a crisp, layered fermentation, while a Fizz Fizz signature cocktail brought a light, sparkling finish. More than just drinks, they marked a ritual—allowing the energy of the evening to settle and land.

The sweat, the lines of movement, the effortless smiles shared between people—these became the most authentic expressions of the night. In front of the lens, everyone shined—not by trying, but by being fully present.

At WET, we believe that choice is a way of living. This time, we brought that idea back to the body. Choosing to move, to slow down, to feel, and to take care of ourselves. Motion and stillness are not opposites, but two states that make us whole.

Thank you to everyone who joined “Between Motion and Stillness.” In the midst of busy lives, you made space for yourself—to listen, to feel, and to reconnect. This was more than just a summer night. It’s a state that continues.

We’ll meet again, in another space, soon.

In a time full of choices, we are no longer just asking what empowerment means—
we are asking what kind of choices allow us to truly become ourselves.

WET Ethical Select Shop presents “Call of Her,”
a talk that brings together voices from different life paths to explore identity, self-definition, and what it means to feel like the main character of your own life.

This was more than a talk—it was a space for reflection and recognition.

The session opened with “I’m Not Anyone’s Barbie, I’m the Main Character of My Life.”
Through her story, Bobo shared how she redefined body image and confidence beyond societal expectations. Her perspective was clear: confidence does not come from validation, but from self-acceptance.

It is a choice, not a permission.

The conversation then deepened with “My Empowerment Is Not Yours.”
LeWay guided participants through the fluidity of identity—across family, relationships, and personal growth. She reminded us that empowerment is not a fixed definition, but something we shape for ourselves.

Women can be soft and strong, certain and uncertain—without contradiction.

Between sessions, participants engaged in a photo booth experience, capturing the version of themselves they felt most connected to in that moment.

It was more than an image—it was a reflection.

Through open dialogue and shared presence, the event became more than a series of talks.
It became a collective exploration of identity.

In our daily lives, we often overlook small objects—
a capsule toy shell may bring a moment of joy, but also leave behind waste.

This time, WET partnered with Dish of Tomorrow to redefine that object.

Through the “Kind Capsule Project,” we explored a new possibility—
where consumption and sustainability are not in conflict, but part of the same cycle.

Hosted at LaLaport Taichung, the campaign invited participants to return used capsule shells and take part in a reward-based experience.
It was more than a lucky draw—it was a shift in perspective.

A total of 1,000 capsules were released, each containing different forms of rewards.
From physical products to brand vouchers, every outcome became a continuation of value.

Swimwear sets, lifestyle items, and store credits extended the experience back into the WET ecosystem—where sustainable choices can continue beyond the event itself.

At WET, we believe that meaningful change begins with accessibility.
Sustainability should not feel distant—it should feel possible.

Return one capsule
Join one cycle
Extend one choice

These small actions, when repeated, begin to shape a different future.

Thank you to everyone who participated in the “Kind Capsule Project.”
Together, we turn everyday moments into lasting impact.

“She” represents not only our consumers and models, but all women who are actively choosing their own values.
“Chose”, in past tense, conveys both decisiveness and a journey — she has already made her choice.
“WET” is more than just a brand name; it symbolizes a conscious choice of sensuality and responsibility.

Her version of sexy comes from her values and choices — not from how she is seen, judged, or defined.

This season, WET introduces its latest collection under the theme “Travel-Ready Swimwear,” led by American designer Kelli Woo. Blending California cool with island holiday flair, the new line uses bold, structured cuts and eco-conscious materials — with an increasing ratio of sustainable fabrics — thoughtfully tailored for Asian body types. Whether on the street or at the beach, each piece is designed for effortless transitions and elevated vacation styling.

The runway show is held at Taipei Expo Music Garden, presenting over 20 new SS25 swimwear looks, including one-pieces, bikinis, cover-ups, and layering accessories. To embody inclusivity, the show features models of diverse body shapes, backgrounds, and ages — including survivors of the 2015 Formosa Fun Coast dust explosion (in collaboration with Sunshine Social Welfare Foundation), elderly models from Hondao Senior Citizens’ Welfare Foundation, and wheelchair users from the Taiwan Disability Alliance. Each of them confidently reclaims their body, walking with power and grace to express their own version of sexy. Their presence deeply moved the audience and reflected WET’s continued commitment to diversity and inclusion.

In redefining “sexy,” WET sends a clear message: it should be self-chosen — not externally imposed.

Singer Kimberley Chen appears as the official ambassador for WET Ethical Select Shop, taking the stage as the grand finale in a new swimwear look while debuting her latest single. With her charm and bold presence, she brings limitless styling possibilities and is expected to ignite online buzz across social media.

At WET, we believe that beautiful design should never be exclusive — it should empower everyone to express their own values and style freely.
We continue to address the needs of aging communities, individuals with mobility challenges, and survivors of burns and facial differences. Through thoughtful curation and inclusive campaigns, WET promotes a fashion philosophy rooted in diversity, social impact, and sustainability — where every choice becomes an extension of kindness.

This runway showcase has drawn fashion insiders, influencers, and long-time brand supporters. The public is also invited to participate in style talks and try-on sessions throughout the event.

From the moment we first learned to walk hand in hand,
every step has been a form of companionship.

As we grow older, life moves faster,
and the time we truly spend together becomes more rare.

This Mother’s Day, WET created an experience centered around connection.
Not through grand gestures, but by inviting people to slow down and simply be present with one another.

The experience began with partner yoga.
Through breath and movement, two individuals gradually found a shared rhythm. It was not about perfecting poses, but about reconnecting physically—through support, awareness, and quiet understanding.

From there, the energy shifted into something more playful and personal.
Through a styling challenge, participants expressed themselves through clothing, discovering both harmony and individuality. In laughter and experimentation, relationships softened and opened.

The afternoon then moved into creation.
In a fragrance candle DIY workshop, each pair crafted a piece of their own. From selecting scents to shaping the candle, every step became an extension of their shared experience.

It was more than a candle—it was something to take home, a memory made tangible.

As the experience came to a close, these moments were captured and preserved.
The smiles, the gestures, the quiet closeness—all became part of a story that belongs only to them.

Every April, Earth Day reminds us of something simple yet essential—
the planet is not an unlimited resource, but a shared home.

At WET, we believe that caring for the environment does not always require grand gestures.
It begins with everyday choices.

This time, we centered the experience around “sustainable aesthetics,” inviting participants to rethink beauty and lifestyle—from appearance to inner awareness.

The journey began with a sustainable makeup experience.
Guided by a professional artist, participants explored cruelty-free and naturally derived products, learning how daily beauty routines can reduce environmental impact. It was not just about technique, but about shifting perspective—where beauty no longer comes at the cost of the planet.

The focus then moved to personal style and wardrobe choices.
Through color analysis, facial structure, and body type insights, participants gained a deeper understanding of what truly suits them. Instead of following fast-changing trends, they began building a more intentional and sustainable wardrobe.

In the Taichung session, the experience extended further inward.

Through guided reflection and emotional awareness, participants explored their inner strength. As self-understanding deepened, external choices became clearer and more aligned.

With makeup completed and personal style defined, each participant stepped into their own highlight moment.
Captured through professional photography, these images became more than portraits—they were reflections of presence, confidence, and self-connection.

Alongside the event, the “WET Green Challenge” invited participants to complete seven simple sustainable actions in their daily lives.
From reducing energy use and plastic consumption to reconnecting with nature and reusing clothing, each small act became a step toward a more conscious relationship with the environment.

On this day, we brought the idea of “choice” back into women’s everyday lives.

On March 8, 2025, WET hosted “Your Choice, Your Power” at Fu-Hsing Factory in Taichung—an experience centered around female entrepreneurship, lived experiences, and lifestyle aesthetics. It was designed as a space where stories could be shared, heard, and understood.

More than an event, it was a platform for dialogue and reflection.

The experience began with a “Human Library.”
We invited female entrepreneurs from different fields to share their journeys—how they navigated choices in both life and business. From integrating sustainability into their work to facing real-world challenges, these were not just stories of success, but honest reflections of process and growth.

Participants were not simply listeners—they became part of the conversation.
Through exchange, new perspectives and possibilities began to emerge.

Following this, the focus shifted from thinking to creating.
In a guided floral DIY session, participants crafted their own arrangements, translating personal taste and emotion into tangible form. Each selection, each composition, became a reflection of individuality.

It was not just about flowers—it was about expression.

As the event unfolded, participants were invited into the WET Select Shop, where the experience continued. From brand philosophy to curated products, every detail echoed the same idea: how we bring our values into everyday life through conscious choice.

Interactive elements—from photo moments to word-cloud engagement—created space for connection, making the experience not only personal, but shared.

At WET, we believe that a woman’s power is not defined by outcomes, but by the choices she makes along the way.

The choice of who you become
The choice of how you live
The choice of how you define yourself

These everyday decisions shape who we are.

Thank you to everyone who joined us, and to every voice that chose to share and listen.
This was not just a moment on March 8—it is a process that continues.

WET Ethical Select Shop celebrated its grand opening at Taichung’s Fuxing Factory 1962, inviting nearly 20 influencers to witness this meaningful event. The atmosphere on the opening day was vibrant, combining music, fashion, art, and sustainability, creating an unprecedented shopping experience.

Live Performance by Internet Sensation Sam Lin

One of the highlights of the event was the live performance by popular internet singer Sam Lin. He performed three of his original songs, and his heartfelt voice captivated all the guests present. His music not only conveyed emotions but also resonated with the sustainability values promoted by WET Ethical Select Shop, adding an artistic touch to the event.

Speeches by Artist Ula Shen(Zhuang Zhuang) and Influencer Kai Kai Xi

In addition to the music, two special guests gave speeches: popular cheerleading team leader Ula Shen and influencer Kai Kai Xi. Ula Shen shared her views on ethical selections and female empowerment, while Kai Kai Xi spoke about how to help women alleviate body image anxiety and the importance of sustainable fashion in boosting women's confidence. Their inspiring stories resonated with many guests, making the event even more meaningful and heartfelt.

Sustainable DIY Workshop "Lucky Dreamcatcher" by Mexican Artist Lua Rivera

Later, Lua Rivera, a Mexican installation artist, led a creative DIY workshop focusing on sustainability. Lua guided attendees in using WET swimsuit fabric scraps to weave and create "Lucky Dreamcatchers," symbolizing blessings and hope. Participants had the opportunity to experience firsthand how discarded fabric could be transformed into artistic creations, making their own sustainable craft pieces.

WET's Sustainable Philosophy and Brand Story

WET Ethical Select Shop entered the Taiwanese market in 2013 and upgraded to an ethical selection brand in 2024. It is dedicated to providing consumers with stylish yet sustainable products. The brand's core philosophy of "Ethical Selections" involves collaborating with Fair Trade brands from around the world. WET strives to blend high-end fashion with social responsibility, aiming to make a positive impact on both the environment and society. This event not only marked the grand opening of the brand but also served as a celebration of fashion, art, and sustainability.

A Meaningful Cultural Experience at WET Ethical Select Shop

WET Ethical Select Shop has not only established a new shopping destination in Taichung but has also brought a meaningful cultural experience to all who attended. It allowed everyone present to truly appreciate the beauty of sustainable fashion and art. In the future, WET will continue to lead consumers towards more environmentally friendly and conscious fashion choices, inviting everyone to contribute to the planet and the future!

The Global Wave of Sustainable Fashion Arrives: WET Creates a New Shopping Experience in Taichung

WET, originating from Southern California, entered the Taiwanese market in 2013. In 2024, it evolved into an ethical product brand, launching WET Ethical Select Shop in Taiwan. Located in the Fuxing Factory 1962 in Taichung, WET is dedicated to blending high-end fashion with sustainable aesthetics. The store features a wide range of ethical products for women, featuring carefully curated selections from fashion, vacation, children’s, and home goods across five continents. The concept of ethical products is now brought to Taiwan, allowing consumers to choose stylish products while making a positive impact on the environment and society.

WET Ethical Select Shop is not just a shopping space, but also a place to practice the concept of conscious consumption. The shop features Fair Trade ethical brands from five continents, including:

• Mumu Bath from the U.S., which uses Alishan materials from Taiwan to create 100% vegan bath products
• Classic Alpaca from Peru, producing and selling products made from alpaca wool, supporting sustainable agriculture, and helping local female artisans
• Indego Africa from Africa, collaborating with over 20 independent female-led enterprises in Rwanda, Ghana, and refugee camps to empower African women entrepreneurs
• People Tree from Japan, Japan’s first WTO-certified ethical fashion brand
• inBlooom from Taiwan, focusing on environmentally friendly dyeing and local creation, allowing craftsmanship and the environment to coexist

For the opening, WET invited Mexican installation artist Lua Rivera to create a large woven art installation called “Paradise Land Diorama”. Inspired by coastal natural landscapes, the artwork is made from recycled fabrics and metal weaving. Lua Rivera said, “With this piece, I hope to showcase the cyclical process of nature. I chose to use recycled fabrics and metal to symbolize the new value we give to waste, just as the fashion industry continues to move towards sustainability.”

Singer Kimberley Chen (Chen Fang Yu) is the brand ambassador, sharing, “I’m collaborating with WET Ethical Select Shop because we both believe that society needs more kindness and care. WET Ethical Select Shop focuses on sustainability and especially empowering women. This aligns with my belief that true beauty comes from inner strength and confidence.”

WET sincerely invites all consumers interested in fashion, the environment, and social responsibility to join this journey of sustainable fashion. From now until March 15, 2025, customers who visit the store and fill out the “Text Cloud Declaration” will receive a 50% discount on a brand-exclusive photo booth session.

WET Ethical Select Shop
1F, No. 10, Lane 17, Section 4, Fuxing Road, East District, Taichung City (Fuxing Factory)
Phone: +886 4 2224 5572
Business Hours: Tuesday to Friday, 11:00 AM – 8:00 PM
Official Website: https://www.wet-ethical.com/